SAM Selco MDF Mouldings Sales Campaign

SAM Selco MDF Mouldings Sales CampaignStrong Partnerships Drive Big Results for Selco and SAM

At SAM, we believe in building true partnerships that drive success, and our latest marketing campaign with Selco Builders Warehouse proves just how powerful that collaboration can be.

Designed to drive awareness and sales of SAM’s Primed MDF Mouldings, this campaign was backed by dedicated marketing support, tailored materials, and strong in-branch engagement.

Over the course of the two-month campaign, Selco branches across the UK delivered substantial year-on-year sales growth in their SAM Primed MDF Mouldings range, showcasing just what’s possible when a merchant and supplier align on quality, service, and support.

The initiative allowed a broad and consistent uplift in sales to happen across the country, proving what investment in the right products, with the right support can do and demonstrated what is possible when branches commit to promoting the SAM range. From increased product knowledge to strong in-branch merchandising, it’s clear that Selco teams embraced the opportunity and delivered.

With SAM as your supply partner, you’re gaining more than a product, you’re gaining a committed partner who supports your growth and drives performance.

Growth That Speaks for Itself

Across the network, Selco branches showed fantastic momentum throughout the campaign period. The figures speak volumes:

  • 74% of depots experienced year-on-year sales growth in SAM Primed MDF.
  • 57% of branches achieved over 10% growth compared to the previous year.
  • 41% of depots exceeded 20% growth, showing the power of focused promotion and product availability.

These results highlight not just pockets of success, but a broad and consistent uplift across the country, proving that investment in the right products, with the right support, pays off.

What Success Looks Like with SAM

This campaign demonstrates the kind of results that are possible when branches commit to promoting the SAM range. From increased product knowledge to strong in-branch merchandising, it’s clear that Selco teams embraced the opportunity and delivered.

With SAM as your supply partner, you’re gaining more than a product, you’re gaining a committed partner who supports your growth and drives performance.