The behaviour of comparing products before buying is now the norm but, the good news is the majority of customers compare more than just price when it comes to builders’ merchants.
In today’s competitive market, simply offering the lowest price isn’t enough to attract and retain customers. Builders’ merchants need to differentiate themselves by providing exceptional customer service, a wide range of quality products, and expert advice. Customers are looking for value beyond the price tag, including the reliability of supply, the expertise of staff, and the overall buying experience.
One way to stand out is by leveraging technology to enhance the customer experience. This includes having a user-friendly website, an efficient online ordering system, and responsive customer service. Merchants who invest in digital tools can streamline their operations and offer customers the convenience they expect.
Moreover, building strong relationships with customers is crucial. This can be achieved through personalised service, loyalty programs, and engaging with customers through social media and other communication channels. By understanding the unique needs and preferences of your customers, you can tailor your services to better meet their expectations.
Another important factor is the quality and variety of products offered. Builders’ merchants who partner with reputable suppliers and stock a diverse range of high-quality products are more likely to satisfy their customers. Offering exclusive or premium products can also give you a competitive edge.
Sustainability is becoming increasingly important to customers. Builders’ merchants that commit to sustainable practices, such as offering eco-friendly products and reducing their carbon footprint, can attract environmentally conscious customers.
To sum up, gaining a competitive edge in the builders’ merchant sector involves more than just pricing strategy. It requires a comprehensive approach that includes excellent customer service, leveraging technology, building strong customer relationships, offering quality products, and committing to sustainability.
There are over 10,000 individual builders’ merchants in the UK and Ireland, so how do you give yours the competitive edge? Download our eBook to find out!
